Lake Effect Coffee Branding

The Lake Effect Coffee Company logo focuses on a classic and timeless design with a nod to the nautical theme of ‘the lake.’ A deep navy and bright white come together to create the logo, alluding to the rich color of the lake. Infused with the spirit of togetherness and belonging, our emblem pays homage to the vibrant community surrounding Lake Effect, intertwining the classic beauty of the lake with the proud symbolism of the flag. Lake Effect’s brand focuses on joining the community through a shared love of coffee, expressing the importance of a classic branding design. This project was created using Adobe Photoshop, Adobe Illustrator, and ProCreate.