Hoka Corporate Brand Design

Hoka’s purpose as a brand is to inspire people to move. Hoka inspires people to fly. Whether you are a marathon runner or neighbourhood walker, Hoka is made for you. With this rebrand I focused on Hoka’s meaning as a brand while introducing their technical, sportswear side. I continued to focus on the image of the bird and their slogan “fly human fly” incorporating the v-formation migration pattern of birds into the logo. This project was completed using Adobe Illustrator, Adobe Photoshop and Procreate