top of page
Lake Effect Coffee Co.
Branding Design
About
Lake Effect Coffee Company is a rebrand for a local coffee shop in Milwaukee, inspired by the character and community of lakefront culture. The identity blends deep navy tones, classic typography, and a hand-drawn emblem to create a timeless visual system that feels both welcoming and rooted in place.
What did I do?
Led the rebrand from concept through final identity, including visual direction, logo design, and brand development. The primary mark was hand-drawn and refined into a cohesive vector logo system, supported by typography and color choices that reinforce a classic, community-centered aesthetic.
Skills
Adobe Illustrator, Adobe Photoshop, Procreate
bottom of page