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Company Refresh
The Substance Group
About
The Substance Group is a Marketing Engagement Agency, focused on creating experiences. The brand requested a new logo and identity that felt like them, a company focused on meaningful relationships.
What did I do?
Led the full rebrand of The Substance Group, developing a refreshed visual identity, logo system, and brand guidelines that reflect the agency’s focus on meaningful connection and experiential marketing. Extended the identity across digital, print, and presentation materials, and created a cohesive framework for the company’s philanthropic initiative, Substance Cares, ensuring alignment across all brand touchpoints.
Skills
Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Microsoft Powerpoint (presentation development)
Brand Guidelines Preview
A logo for The Substance Group's non-profit, Substance Cares. Created with the real handwriting of Xavier, a 13-year old boy living with autism, the inspiration behind the initiative.
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